Napier & Hawke's Bay, New Zealand
AI-Native Marketing in
Napier & Hawke's Bay
I'm Tom Hall-Taylor — an NZ-based AI marketing consultant and fractional CMO. I work with select Napier and Hawke's Bay businesses to build marketing operations that compound over time — built for the region's wine, tourism, horticulture, and professional services sectors.
What I Do for Napier & Hawke's Bay Businesses
Fractional CMO
Senior marketing strategy without a full-time hire. I embed in your business, own the marketing function, and drive results.
AI Marketing Systems
Build AI-powered systems that handle content, ads, SEO, and reporting at scale — so you compound, not just campaign.
Paid Advertising
Meta Ads and Google Ads managed with AI optimisation. Data-driven, not set-and-forget.
Growth Strategy
Clear positioning, channel strategy, and 90-day roadmaps built around your business — not a cookie-cutter playbook.
Why Napier & Hawke's Bay Businesses Work With Me
Hawke's Bay is one of New Zealand's most distinctive regional economies. The wine industry draws international attention — but the region's economic base extends well beyond viticulture into horticulture, tourism, food production, and a growing professional services community centred on Napier and Hastings. These businesses deserve marketing that understands their market and their audience, not generic agency output.
I built Junction Media differently. I work with a maximum of 3–5 clients at any time. That cap is intentional — it's how I give each business the attention and strategic depth that actually moves the needle. You deal directly with me, not an account manager in a large agency machine.
And because I use AI systems for execution — content, reporting, ad management — I can deliver what a 10-person agency delivers, at a fraction of the cost. That matters especially in a regional market like Hawke's Bay where marketing budgets are often tighter and the connection between marketing and revenue needs to be direct and measurable.
A Result Worth Mentioning
+30%
Above previous store record
Deep Blue Health — a New Zealand supplement brand — hit their best revenue month ever in November 2025. We built AI-native marketing systems across Google Ads, Meta Ads, SEO, content, and customer support. That was the result: 30% above their previous all-time record.
Common Questions
Are you based in Napier?
I'm based in Auckland but work with businesses across New Zealand, including Napier and the wider Hawke's Bay region. Most of our work happens remotely via video calls and shared systems — location isn't a constraint for modern marketing strategy.
What does an engagement look like?
I work on monthly retainer. We start with a strategy session to understand your business, goals, and current marketing state. From there I build a 90-day roadmap and we execute against it — with weekly check-ins and full visibility into what's happening.
How is this different from a Napier marketing agency?
I work with 3–5 clients at a time — not 30. You deal directly with me, not an account manager. And because I use AI systems for execution, the cost is lower without compromising quality. Think fractional CMO with an AI team behind it.
What's the minimum commitment?
I work in 3-month minimum engagements. Marketing compounds over time — 30-day sprints don't build the systems that actually change a business.
Ready to build something real?
I'm selective about who I work with. If you're a Napier or Hawke's Bay business serious about building AI-native marketing that compounds — apply below.
Apply to Work With MeSpots are limited. Serious enquiries only.