Dunedin, New Zealand
AI Marketing Consultant
Dunedin
I'm Tom Hall-Taylor — an NZ-based AI marketing consultant and fractional CMO. I work with select Dunedin and Otago businesses to build marketing systems that compound over time — not campaigns that stop the moment the budget runs out.
What I Do for Dunedin Businesses
Fractional CMO
Senior marketing strategy without a full-time hire. I embed in your business, own the marketing function, and drive results measured in revenue.
AI Marketing Systems
Build AI-powered systems that handle content, ads, SEO, and reporting at scale — compounding advantage over time.
Paid Advertising
Meta Ads and Google Ads managed with AI optimisation. Data-driven, not set-and-forget.
Growth Strategy
Clear positioning, channel strategy, and 90-day roadmaps built around your business model — not a generic playbook.
Why Dunedin Businesses Work With Me
Dunedin is one of New Zealand's most interesting business cities. The University of Otago creates a constant pipeline of talent. The city has a punching-above-its-weight tech scene, a thriving professional services sector, and businesses across manufacturing, tourism, agriculture, and health — many of which have been underserved by marketing agencies focused on Auckland or offshore markets.
I work with a maximum of 3–5 clients at any time. That constraint is deliberate — it's how I provide the kind of deep strategic involvement that actually changes outcomes. You work directly with me, not an account manager in a 50-person agency machine.
And because I've built AI systems to handle execution — content production, reporting, ad optimisation — I can deliver what a full agency team delivers at a significantly lower cost. That matters in a regional market where every dollar has to work harder.
A Result Worth Mentioning
+30%
Above previous store record
Deep Blue Health — a New Zealand supplement brand — hit their best-ever revenue month in November 2025. We built AI-native marketing systems spanning Google Ads, Meta Ads, SEO, content, and customer support. The result: 30% above their previous all-time record — not from a lucky campaign, but from a compounding system.
Marketing in Dunedin's Market Context
Dunedin's market has unique characteristics worth understanding before you design a marketing strategy:
- —University city dynamics: Large student population with distinct needs and behaviour patterns. Strong talent supply. High proportion of educated, digitally active consumers.
- —Tourism asset: Otago Peninsula, wildlife tourism, heritage buildings, and a distinctive cultural identity create genuine marketing differentiation for the right businesses.
- —Tech and professional services growth: Dunedin has a growing reputation as a viable tech hub — lower cost base than Auckland, strong university pipeline, quality of life advantage.
- —Strong community feel: Local trust and reputation carry significant weight. Being known in Dunedin's business community is a genuine competitive advantage — which means referral and relationship marketing performs exceptionally well.
Common Questions
Are you based in Dunedin?
I'm based in Auckland but work with businesses across New Zealand, including Dunedin and the Otago region. Most work happens remotely — video calls, shared dashboards, and direct Slack/comms access. Geography isn't a constraint for modern marketing work.
What does working with you look like?
I work on monthly retainer with a 3-month minimum. We start with a deep-dive strategy session, then I build a 90-day roadmap and execute against it — with weekly check-ins and full visibility. You're not getting a report once a month; you're getting a partner in the business.
How is this different from a Dunedin marketing agency?
I run a lean operation with 3–5 clients at a time. No account managers, no overhead padding costs. You work directly with me — someone who has actually delivered results for NZ businesses. I also use AI systems for execution, which means you get agency-level output at a fraction of agency cost.
What size of business is the right fit?
Generally businesses with $500k–$10M+ in revenue that have a proven offer and are ready to scale marketing. Too early-stage and the strategic work is premature. But if you're past product-market fit and trying to build acquisition at scale — that's the conversation.
Other Cities I Work With
Ready to build something real?
I'm selective about who I work with. If you're a Dunedin or Otago business serious about building AI-native marketing that compounds — apply below.
Apply to Work With MeSpots are limited. Serious enquiries only.